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# Why Hold Traffic?
- URL: https://www.holdtraffic.com/why-hold-traffic/
- Published: 2026-08-30T22:51:04.000Z
- Updated: 2026-08-30T22:51:04.000Z
- Description: Why I created a place to talk about leadership, technology, culture, and life in 911
- Author: Justin Storch
- Tags: 911dispatch, public safety communications, the why

**“Hold traffic.”**

If you’ve spent any time around public safety communications, you know what those words mean.

Stop transmitting. Clear the channel. Something important needs the air.

That’s the idea behind this site.

I’ve spent about 15 years in public safety communications. I’ve worked behind the console, trained new dispatchers, supervised shifts, and eventually found myself responsible for leading a 911 center.

During that time, I’ve accumulated plenty of opinions, more than a few lessons learned the hard way, and probably even more questions about where this profession is headed.

I wanted somewhere to talk about them.

So….**Hold Traffic**.

**The Job Has Changed**

Public safety communications today isn’t the same as when I entered 15 years ago.

Some things haven’t changed much. The phones still ring at exactly the wrong time. Everyone still seems to key up simultaneously. And I’m fairly certain field units can sense when you’re trying to take a bite of food.

But a lot has changed.

The technology is different. The information available to telecommunicators is different. Expectations are higher. The public communicates differently. Our responders have access to more information, and they expect more information from us.

And we’re nowhere near finished changing.

NG911, improved mapping, real-time information, artificial intelligence, new CAD technology, data integration, cybersecurity—the communications center of the next decade could look considerably different from the one we’re sitting in today.

I’m fascinated by that.

I’m also convinced that the hardest challenges facing 911 aren’t necessarily technological.

They’re human.

**The People Behind the Technology**

You can buy a better CAD system.

You can upgrade a radio system.

You can install another monitor, another application, another mapping system, or another piece of technology promising to make everything faster and smarter. But…

You can’t download a healthy culture.

There’s no software update for bad leadership.

You can’t fix poor training by adding another screen to the console.

And there’s definitely no checkbox in the admin settings for getting good people to stay.

Those problems are harder.

They’re also the conversations I’m most interested in having.

How do we develop good dispatchers?

What happens when a great dispatcher becomes a supervisor and discovers that being good at the job and leading people are two completely different skills?

How do we set standards without destroying morale?

How do we hold people accountable while still treating them like human beings and more importantly as adults. 

How do we recruit people into a profession most of the public barely understands—and then convince the good ones to stay?

What should training look like?

What should leadership look like?

And what traditions are we hanging onto simply because someone taught us, *“That’s how dispatch has always done it”*?

I don’t have perfect answers to those questions.

I’ve got some opinions, though.

I’ve changed too. 

My perspective on dispatch today isn’t the same as it was when I first put on a headset.

That’s probably a good thing.

When you’re working a console, you see the world from that console.

When you’re training someone, your perspective changes.

When you’re supervising a shift, it changes again.

And when you become responsible for an entire communications center, you suddenly discover that some decisions that looked incredibly obvious from the other side of the desk aren’t quite as simple as you thought they were.

I’ve made decisions that worked.

I’ve made decisions that didn’t.

I’ve changed policies.

I’ve changed my mind.

I’ve learned from people who worked for me, people I worked for, other communications professionals, instructors, responders, vendors, and occasionally from getting something completely wrong.

I’m still learning.

That’s another reason I wanted to start Hold Traffic.

I don’t want this to be a place where I pretend I’ve discovered the secret formula for running a perfect 911 center.

I’m not sure that place exists.

I’d rather talk about what’s working, what’s not working, what we’re trying, what other centers are doing, and what we might do differently.

**What Are We Going to Talk About?**

A little bit of everything.

**Leadership** will be a big part of it.

I want to talk about standards, accountability, communication, supervision, developing future leaders, difficult conversations, workplace culture, and what happens when leadership theory meets an actual dispatch floor at 2:30 in the morning.

We’ll talk about **technology**.

CAD. Radios. NG911\. Mapping. Artificial intelligence. Real-time crime centers. Interoperability. New tools that genuinely make dispatch better—and probably a few expensive ones that don’t.

We’ll talk about **culture**.

Training. Recruitment. Retention. Professional development. Wellness. Burnout. Expectations. How we treat new employees. How we treat experienced employees. And what kind of profession we’re building for the people coming behind us.

And we’ll talk about **life in 911**.

Because not everything needs to be a leadership lesson or an industry white paper.

Dispatch is weird.

It’s stressful, hilarious, frustrating, boring, chaotic, rewarding, exhausting, and occasionally all of those things during the same shift.

There should be room to talk about that too.

**This Isn’t an Agency Website**

One thing needs to be clear from the beginning.

Hold Traffic is my project.

The opinions expressed here are my own. They don’t represent my employer, any agency I work with, or any professional organization I’m associated with.

I’ll absolutely draw from things I’ve learned throughout my career, but this isn’t going to become a place to air workplace disagreements, discuss personnel issues, or share information that doesn’t belong outside a communications center.

I’ve developed a pretty simple rule for that:

**The point should be the lesson, not the people involved.**

If an experience teaches me something worth discussing, we can talk about the lesson without turning someone’s bad day into internet content.

That distinction matters.

**I Hope You Disagree Sometimes**

Seriously.

I don’t want Hold Traffic to become an echo chamber.

Public safety communications is far too diverse for one person—or one center—to have all the answers.

A solution that works beautifully in a huge metropolitan center might be ridiculous in a four-console operation.

A policy that makes sense for one agency may create problems somewhere else.

And sometimes two good leaders can look at exactly the same problem and reach completely different conclusions.

That’s worth discussing.

If you read something here and think I’m wrong, I want to hear why.

Maybe you’ll change my mind.

Maybe I won’t change yours.

Either way, we’ve probably learned more than we would have by only talking to people who already agreed with us.

**So, Why Hold Traffic?**

Because I think public safety communications deserves more conversations about where we’ve been, where we are, and where we’re going.

Because after about 15 years in this profession, I’ve realized I still have a lot of questions.

Because there are people throughout 911 doing interesting things that the rest of us can learn from.

And because sometimes we need to stop the routine traffic long enough to talk about the things that actually matter.

Some posts here will be serious.

Some probably won’t be.

We’ll talk leadership. Technology. Culture. Life in 911.

I’ll share some things I’ve learned.

Hopefully you’ll share some things you’ve learned too.

And I fully expect that somewhere along the way, I’ll write something I’ll look back on a few years from now and wonder what the hell I was thinking.

That’s okay.

That’s part of the conversation.

So let’s have it.

**Hold traffic.**

**Clear the air. Start the conversation.**